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Icon Bank Resources
utilizes its proven technology, operations and marketing expertise to
offer its Direct Deposit Bank Account or Direct Deposit Payroll Card to
the more than 55 million unbanked individuals. Icon Resources focuses on
this customer base to provide a banking relationship to those
individuals who may not, for various reasons, have a traditional banking
relationship. Icon Bank Resources has become a viable option for many
individuals to enter or re-enter the banking system. Icon Bank Resources
focuses on specific markets that historically have been underserved by
the banking industry. Icon Bank Resources target markets consisting
of the unbanked individual as well as the companies that employ them.
Generally, Icon targets employers who have a high percentage and / or
high number of low to moderate income, hourly employees. The unbanked
population includes those who receive government benefits, payroll
checks, and other types of payments, but currently have no banking
relationship. Companies are seeking to move all employees to direct
deposit as a means of providing additional employee benefits while
reducing payroll costs and increasing employee productivity. It is
estimated that 25% to 30% of the U.S. work force is unbanked. Banks have not focused on this customer base
due to increased costs and risks associated with them. It is very
expensive to service customers via a branch teller which is where this
customer would go if they had a problem. Because this consumer could not
qualify for credit cards, mortgages, and CDs, a bank has very little
opportunity to turn this consumer into a profitable customer.
Traditional banks charge $8 -$15 per month for a zero balance checking
account. Additionally, many immigrant workers transfer
funds each pay period to support relatives in their native country via
check cashers or other wire transfer companies at a cost of up to $60
per transfer. Due to increased credit requirements and security measures
at banks, the only alternative for many unbanked individuals is to
utilize expensive check cashers. A typical check casher charges 2% - 5%
to cash a payroll check. The Direct Deposit account is a cost effective
solution for unbanked individuals to obtain the safety and convenience
of an
FDIC insured bank
account. Direct Deposit Payroll Card: The Direct Deposit payroll ATM card provides
employers an alternative way to pay their employees with Direct Deposit
even if the employees currently do not have bank account Direct Deposit Bank Account: We offer everyday people the opportunity to
look beyond their past, and give them the opportunity to open a Direct
Deposit checking account even if they currently have a problem with
Telecheck or Chexsystems.
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BoxGraphic.com
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